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BRAND STRATEGY NBTX entered African market in 2000 and shortly became famous Brand in Nigeria market. In the fierce competition, the company initially realised that the Brand is very important in market competition. With successful adoption of Brand strategy, NBTX has obtained market advantages in short time and developed gradually. In Nigeria market, NBTX means “Excellent Quality” and “Excellent Service”. The company will continue to improve the brand image of “NBTX” and change single-brand strategy to multi-brand strategy in the future, try to occupy more market shares and attract more customers from all africa countries.